Lesson 5: Promotional Activities 促銷活動(dòng)
Lester:As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.
萊司特:正如你所知,F(xiàn)astTrek 2000 預(yù)定在下個(gè)月推出。我想我們已經(jīng)解決了所有瑣碎的問(wèn)題。來(lái)源:考試大
Helen:Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.
海倫:太好了。那很重要。品質(zhì)是廣告活動(dòng)的焦點(diǎn)。如果要讓這些適配卡如我們所要的成為搖錢樹的話,就不能出亂子。
Lester:Good. What about print and radio?
萊司特:很好,那印刷品和廣播呢?
Helen:We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
海倫:我們?cè)趦杉掖蟮纳虡I(yè)雜志刊登了全版廣告。更重要的是,我們的新聞稿已經(jīng)全被采納了。來(lái)源:考試大
Lester:Any larger ads?
萊司特:有再大一點(diǎn)的廣告嗎?來(lái)源:考試大
Helen:Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.來(lái)源:考試大
海倫:有的。我們?cè)谌髨?bào)的星期天版面放了相同的全版廣告。
Lester:Sounds perfect.
萊司特:聽起來(lái)很周全。
Helen:But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.來(lái)源:考試大
海倫:不過(guò)有時(shí)候就是會(huì)事與愿違,所以我還有很多其它的妙計(jì)。