The Business of Golf 高爾夫之道
An ancient yet modern sport The Scottish are certain that they invented the game of golf over 500 years ago but the Chinese, the French and even the Dutch have also made such claims in the past. We may never know who first played the game but does this ancient sport really have a place in the modern world?
When the US golf team stepped off the plane in Ireland recently at the beginning of the Ryder Cup competition they were dressed head to toe in matching tweed suits and Fair Isle knitwear. It seemed they wanted to invoke golf's history, roots and traditions but in fact, most commentators and spectators thought they just looked plain daft.
At the Royal and Ancient golf club of St Andrews in Scotland the traditions, rules and regulations of golf are still alive and well. Some say the numbers of dos and don'ts can seem pretty overwhelming while others say the golfing code of conduct allows golf to maintain its sporting values in spite of becoming a multi-million pound international industry.
At the heart of golf's rules are two principles - respect for the course and respect for fellow golfers. Examples include not talking during a player's swing, not disturbing a player who's putting on the green and replacing divots.
Tiger Woods, the Thai-American player, is currently the world's number one golf professional. He is also the face of one of the world's biggest management consulting companies – Accenture. In today's global marketplace everyone is looking for a way to get ahead and having the trusted Tiger Woods as a spokesperson might just give this company the edge it's looking for.
In China golf lessons are going to be compulsory for some students at Xiamen University where its president Zhu Chongshi, recently said "It will teach students communication skills and benefit their future careers."
So it seems the ancient art of golf and the modern world of commerce have found a happy balance together all around the globe.
GLOSSARY 詞匯表
invented
發(fā)明
head to toe
從頭到腳
Fair Isle knitwear
（有費(fèi)爾島特色的）雜色圖案毛線針織品
commentators and spectators
解說和觀眾
rules and regulations
規(guī)章
dos and don'ts
（打球）須知
respect for the course
– 尊重場地（規(guī)則）
putting on the green
果嶺推桿
the face of
頭面人物
the edge
棱角
claims
聲稱
matching tweed suits
上下一致的粗花呢套裝
roots
起源
plain daft
難看；傻乎乎
alive_and_well
有效力的
at the heart of
核心
a player's swing
球員擊球
divots
–(高爾夫擊球過低時)削起的一塊草皮
global marketplace
全球市場地位
compulsory
必修
An ancient yet modern sport The Scottish are certain that they invented the game of golf over 500 years ago but the Chinese, the French and even the Dutch have also made such claims in the past. We may never know who first played the game but does this ancient sport really have a place in the modern world?
When the US golf team stepped off the plane in Ireland recently at the beginning of the Ryder Cup competition they were dressed head to toe in matching tweed suits and Fair Isle knitwear. It seemed they wanted to invoke golf's history, roots and traditions but in fact, most commentators and spectators thought they just looked plain daft.
At the Royal and Ancient golf club of St Andrews in Scotland the traditions, rules and regulations of golf are still alive and well. Some say the numbers of dos and don'ts can seem pretty overwhelming while others say the golfing code of conduct allows golf to maintain its sporting values in spite of becoming a multi-million pound international industry.
At the heart of golf's rules are two principles - respect for the course and respect for fellow golfers. Examples include not talking during a player's swing, not disturbing a player who's putting on the green and replacing divots.
Tiger Woods, the Thai-American player, is currently the world's number one golf professional. He is also the face of one of the world's biggest management consulting companies – Accenture. In today's global marketplace everyone is looking for a way to get ahead and having the trusted Tiger Woods as a spokesperson might just give this company the edge it's looking for.
In China golf lessons are going to be compulsory for some students at Xiamen University where its president Zhu Chongshi, recently said "It will teach students communication skills and benefit their future careers."
So it seems the ancient art of golf and the modern world of commerce have found a happy balance together all around the globe.
GLOSSARY 詞匯表
invented
發(fā)明
head to toe
從頭到腳
Fair Isle knitwear
（有費(fèi)爾島特色的）雜色圖案毛線針織品
commentators and spectators
解說和觀眾
rules and regulations
規(guī)章
dos and don'ts
（打球）須知
respect for the course
– 尊重場地（規(guī)則）
putting on the green
果嶺推桿
the face of
頭面人物
the edge
棱角
claims
聲稱
matching tweed suits
上下一致的粗花呢套裝
roots
起源
plain daft
難看；傻乎乎
alive_and_well
有效力的
at the heart of
核心
a player's swing
球員擊球
divots
–(高爾夫擊球過低時)削起的一塊草皮
global marketplace
全球市場地位
compulsory
必修