125. The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
Capital Idea投資公司的商業(yè)計劃：
在ParkHill區(qū)的Thespian劇院，Pizzazz比薩，Niblick高爾夫俱樂部在過去2年都有業(yè)務增長。因此Capital Idea應該投資Poxy劇場，Slic－o比薩和Divot高爾夫俱樂部這3家新的Irongate區(qū)的企業(yè)。為使他們達到條件，我們應該要求他們參加特殊的項目：任何顧客在其中兩家消費將在第三家得到折扣。通過刺激顧客在所有3家店消費，我們將增進每一家的利潤，從而使我們的回報化。
1， The author commits a fallcy of false analogy.
2， Therefore the proposal of investment in the Irongate district is groundless. No investment should be made until other factors have been considered and the benefit-cost analysis has been made.
3， The programme suggested by the author is reckless or even ridiculous. The possible result can be the opposite of the author’s imagination because the consumers have interest of only one or two of the three stores.
1， The business increases occured in the past two years. No one can guarantee the future profit.
2， The three new companies are not necessarily analogous to those profitable ones.
3， The condition that is required is absurd. There is no causal relatioship between the condition and the collective profit.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
Capital Idea投資公司的商業(yè)計劃：
在ParkHill區(qū)的Thespian劇院，Pizzazz比薩，Niblick高爾夫俱樂部在過去2年都有業(yè)務增長。因此Capital Idea應該投資Poxy劇場，Slic－o比薩和Divot高爾夫俱樂部這3家新的Irongate區(qū)的企業(yè)。為使他們達到條件，我們應該要求他們參加特殊的項目：任何顧客在其中兩家消費將在第三家得到折扣。通過刺激顧客在所有3家店消費，我們將增進每一家的利潤，從而使我們的回報化。
1， The author commits a fallcy of false analogy.
2， Therefore the proposal of investment in the Irongate district is groundless. No investment should be made until other factors have been considered and the benefit-cost analysis has been made.
3， The programme suggested by the author is reckless or even ridiculous. The possible result can be the opposite of the author’s imagination because the consumers have interest of only one or two of the three stores.
1， The business increases occured in the past two years. No one can guarantee the future profit.
2， The three new companies are not necessarily analogous to those profitable ones.
3， The condition that is required is absurd. There is no causal relatioship between the condition and the collective profit.