蘋(píng)果電腦公司的iPod音樂(lè)播放器從根本上改變了人們欣賞音樂(lè)的方式，它會(huì)給電視帶來(lái)怎樣的影響呢？
周三，蘋(píng)果電腦公司宣布美國(guó)廣播公司轟動(dòng)一時(shí)的電視劇《絕望的主婦》和《迷失》將可以在該公司最新推出的iPod視頻播放器上放映，這一消息在業(yè)內(nèi)一時(shí)激起千層浪。每集電視劇在iTunes音樂(lè)商店上的售價(jià)為1.99美元，在電視臺(tái)播放電視劇后的第二天就可以在網(wǎng)上買(mǎi)到。
美國(guó)廣播公司及其母公司沃爾特。迪斯尼公司相信這項(xiàng)新技術(shù)能夠吸引更多新的電視劇迷，而且人數(shù)一定多于放棄傳統(tǒng)方式收看節(jié)目的觀眾。
美國(guó)廣播電視網(wǎng)的成員周三之前并不知道這件事已經(jīng)在進(jìn)行之中，他們最有可能關(guān)心這件事情的影響?，F(xiàn)在，iPod即將成為繼數(shù)碼錄像機(jī)和DVD之后不用守候美國(guó)廣播公司常規(guī)播出時(shí)間的又一種新型電視節(jié)目收看方式。
美國(guó)廣播電視網(wǎng)主席利昂。朗說(shuō)，如果觀眾能夠選擇是坐在寬屏幕、環(huán)繞音響的電視機(jī)前還是用兩英寸的iPod屏幕收看《絕望的主婦》的話，他們大多數(shù)肯定會(huì)選擇看電視。用iPod收看電視劇對(duì)那些漏了一集沒(méi)看到而又想跟上故事情節(jié)發(fā)展的人來(lái)說(shuō)很有吸引力。
他說(shuō)，美國(guó)廣播公司總共給iTunes提供了三部連續(xù)劇，其中兩部觀眾都要花幾個(gè)月的時(shí)間才能看完。
這種新型的下載方式最初還可能吸引一些急著試用新產(chǎn)品的人，他們并不一定是電視劇迷，這樣也會(huì)吸引一些新的觀眾。
至于iPod可能會(huì)分流一部分電視觀眾，Long說(shuō)：“當(dāng)然會(huì)有這樣的危險(xiǎn)，但我覺(jué)得風(fēng)險(xiǎn)并不大?！?BR> Apple's iPod profoundly changed the way people experience music. What will it do for television？
The industry was intrigued by Wednesday's announcement that episodes of the hit ABC shows “Desperate Housewives” and “Lost” will be available for Apple's new video iPod. Episodes will go on sale for $1.99 on iTunes the day after they are broadcast.
For ABC and its parent Walt Disney Co.， the bet is that the new technology will bring in more new fans of the programs than will be taken away from watching them on traditional broadcast television.
The network's affiliates were not told the deal was in the works before Wednesday， and they're the people most likely to be concerned about its impact. Now the iPod will join digital video recorders and DVDs as another way of seeing television programs other than their regularly scheduled times on the ABC stations.
Leon Long， chairman of ABC's affiliate board said if viewers have the choice of watching “Desperate Housewives” on their wide-screen television with surround sound or a two-inch iPod screen， they will almost certainly watch it on TV. The iPod option will likely be attractive to people who missed an episode and want to keep up with the story， he said.
He noted that two of the three series ABC is offering to iTunes - the new “Night Stalker” is the other - are serials that require viewers to follow story lines that play out over several months.
Initially， the downloads might also appeal to techies who want to try out the new product and might not necessarily be fans of the programs， which could bring these shows a new audience.
As for the chance it will pull people away from his station， Long said， “It's certainly a risk but I don't think it's a great risk.”
周三，蘋(píng)果電腦公司宣布美國(guó)廣播公司轟動(dòng)一時(shí)的電視劇《絕望的主婦》和《迷失》將可以在該公司最新推出的iPod視頻播放器上放映，這一消息在業(yè)內(nèi)一時(shí)激起千層浪。每集電視劇在iTunes音樂(lè)商店上的售價(jià)為1.99美元，在電視臺(tái)播放電視劇后的第二天就可以在網(wǎng)上買(mǎi)到。
美國(guó)廣播公司及其母公司沃爾特。迪斯尼公司相信這項(xiàng)新技術(shù)能夠吸引更多新的電視劇迷，而且人數(shù)一定多于放棄傳統(tǒng)方式收看節(jié)目的觀眾。
美國(guó)廣播電視網(wǎng)的成員周三之前并不知道這件事已經(jīng)在進(jìn)行之中，他們最有可能關(guān)心這件事情的影響?，F(xiàn)在，iPod即將成為繼數(shù)碼錄像機(jī)和DVD之后不用守候美國(guó)廣播公司常規(guī)播出時(shí)間的又一種新型電視節(jié)目收看方式。
美國(guó)廣播電視網(wǎng)主席利昂。朗說(shuō)，如果觀眾能夠選擇是坐在寬屏幕、環(huán)繞音響的電視機(jī)前還是用兩英寸的iPod屏幕收看《絕望的主婦》的話，他們大多數(shù)肯定會(huì)選擇看電視。用iPod收看電視劇對(duì)那些漏了一集沒(méi)看到而又想跟上故事情節(jié)發(fā)展的人來(lái)說(shuō)很有吸引力。
他說(shuō)，美國(guó)廣播公司總共給iTunes提供了三部連續(xù)劇，其中兩部觀眾都要花幾個(gè)月的時(shí)間才能看完。
這種新型的下載方式最初還可能吸引一些急著試用新產(chǎn)品的人，他們并不一定是電視劇迷，這樣也會(huì)吸引一些新的觀眾。
至于iPod可能會(huì)分流一部分電視觀眾，Long說(shuō)：“當(dāng)然會(huì)有這樣的危險(xiǎn)，但我覺(jué)得風(fēng)險(xiǎn)并不大?！?BR> Apple's iPod profoundly changed the way people experience music. What will it do for television？
The industry was intrigued by Wednesday's announcement that episodes of the hit ABC shows “Desperate Housewives” and “Lost” will be available for Apple's new video iPod. Episodes will go on sale for $1.99 on iTunes the day after they are broadcast.
For ABC and its parent Walt Disney Co.， the bet is that the new technology will bring in more new fans of the programs than will be taken away from watching them on traditional broadcast television.
The network's affiliates were not told the deal was in the works before Wednesday， and they're the people most likely to be concerned about its impact. Now the iPod will join digital video recorders and DVDs as another way of seeing television programs other than their regularly scheduled times on the ABC stations.
Leon Long， chairman of ABC's affiliate board said if viewers have the choice of watching “Desperate Housewives” on their wide-screen television with surround sound or a two-inch iPod screen， they will almost certainly watch it on TV. The iPod option will likely be attractive to people who missed an episode and want to keep up with the story， he said.
He noted that two of the three series ABC is offering to iTunes - the new “Night Stalker” is the other - are serials that require viewers to follow story lines that play out over several months.
Initially， the downloads might also appeal to techies who want to try out the new product and might not necessarily be fans of the programs， which could bring these shows a new audience.
As for the chance it will pull people away from his station， Long said， “It's certainly a risk but I don't think it's a great risk.”