PART ONE
    Questions 1—12
    ·You will hear the speech of the Managing Director of the International Monetary Fund at the press conference．
    ·As you listen，for questions 1—1 2，complete the notes．using up to three words or a number．
    ·You will hear the recording twice．
    PART TW0
    Questions l3—22
    ．You will hear five people talking about their jobs． For each extract there are two tasks． For Task One， choose problems from the list A—H．For Task Two，choose solutions from the list A—H
    ．You will hear the recording twice．TASK ONE--PROBLEMS
    ．For questions l3--17，match the extracts with the problems，listed A--H
    ．For each extract，choose the problem stated
    ．Write one letter(A—H)next to the number of the extract
    13__________
    14__________
    15__________
    16__________
    17__________
    A The speaker hasn’t a clear idea of what the line manager expects．
    B There's no proper salary and medical care
    C The company falls a bit behind other companies
    D It’s just routine work．
    E Efforts aren’t always rewarded
    F I have no one to consult with．
    G I'm capable of dealing with a lot more responsibility．
    H No formal system for putting our ideas forward·
    TASK TWO--SOLUTIONS
    ．For questions l 8—22，match the extracts with the solutions，listed A—H
    ．For each extract，choose the solution stated．
    ．Write one letter(A—H)next to the number of the extract·
    18__________
    19__________
    20__________
    21__________
    22__________
    A Raise our salary．
    B Talk with the line manager．
    C Send a superior to help me．
    D List out an agenda for me to do according to
    E We need responsibilities outside work．
    F I need a bit of variety．
    G Make a point of praising US or just clap and cheer each other．
    H Schedule regular meetings
    PART THREE
    Questions 23—30
    ·You will hear part of an interview between head of Leo Burnett Entertainment and aninterviewer．
    ·For each question 23—30，mark one letter A，B or C for the correct answer．·You will hear the recording twice．
    23 What．is true about film producer’S placing brands in films?
    A It depends on the budget of the film．
    B Companies are usually willing to pay$1，200，000 for placing their brands in films．
    C Companies are usually willing to pay$120，000 for placing their brands in films．
    24 When is the size of this advertising expected to grow nearly l00 percent?
    A Next year．
    B In the next two to five years．
    C This year．
    25 What is not true about films?
    A Films catch people in a cold—evaluating mood．
    B Films Catch people in a receptive mood．
    C Films catch people off—guard．
    26 What is true about the rational gate and emotional gate?
    A The emotional gate is all about trust，love，identification and benefits．
    B The rational gate examines the advantages，belief and features，and seeks value for money．
    C The emotional gate is all about trust，love，identification and belief．
    27 At what level do films operate?
    A Films operate at the rational level．
    B Films operate at：the emotional level．
    C Films operate at the cold-evaluating level．
    28 Which of the following is not mentioned for successful integration of product placement within the film’s storyline?
    A Yellow Rajdhoot bike used in Raj Kapoor’s Bobby．
    B BMW(Bond movies)．
    C Benz．
    29 What is important for successful brand placements?
    A Artistic integrity．
    B The operation．
    C Song—and—dance sequences．
    30 What is the proper length of footage for successful brand placements?
    A As long as possible．
    B As long as it can effectively deliver a message in a credible manner．
    C A two—minute clip．