英語資源頻道為大家整理的雙語新聞：谷歌提示搜索功能被指涉歧視女性，供大家閱讀參考。
Have you ever tried typing "women should," "women shouldn't" or "women can't" into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear.
Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as "women shouldn't have rights; women shouldn't vote; women shouldn't work."
The autocomplete algorithm is constantly being tweaked; the ad specifies that the searches were performed on Sept. 9, 2013. So when we tried to replicate the results, we got slightly different — but no better — outcomes, such as "women shouldn't go to college," "women need to shut up" and "women should not speak in church."
For anyone who thought the Internet was a more enlightened place than the world at large, or that sexism was less of a problem in the 21st century, the ads are quite the wake up call. In each of four posters, autocomplete results are placed over the mouth of a woman as if to silence her.
The organisation also offers what, in an ideal world, the autocomplete result should be — such as "women need to be seen as equal." UN Women is a three year-old entity aimed at achieving gender equality around the world; it merges the work of four previous United Nations groups.
And in case you're wondering, the autocomplete results for "men should" and "men can't" are fairly prescriptive — "men should pray" — but not nearly as stereotyping. Except for "men can't be feminists" — which, we hope, is just as wrong as the results above.
聯(lián)合國婦女署使用谷歌的提示搜索功能推出了簡單明了但效果非常震撼的廣告活動。谷歌自動完成功能中的實(shí)時提示搜索詞語顯示，對婦女的歧視達(dá)到驚人的地步。
谷歌搜索自動完成功能基于一兩個單詞向用戶建議可能需要的完整關(guān)鍵詞，而這一建議根據(jù)搜索請求和內(nèi)容出現(xiàn)次數(shù)而做出，因此是對當(dāng)前社會思想的中立反映。在UN Women發(fā)布的廣告中，自動完成功能補(bǔ)足的關(guān)鍵詞包括“女性不應(yīng)當(dāng)擁有權(quán)利”、“女性不應(yīng)當(dāng)投票”，以及“女性不應(yīng)當(dāng)工作”等。
谷歌搜索自動完成功能的算法在不斷調(diào)整，這一廣告基于2013年9月9日的谷歌搜索。目前當(dāng)用戶進(jìn)行搜索時，可能會看到不同的推薦結(jié)果，但情況并沒有更好，例如出現(xiàn)的推薦包括“女性不應(yīng)當(dāng)上大學(xué)”、“女性需要閉嘴”，以及“女性不應(yīng)當(dāng)在教堂發(fā)言”。
Have you ever tried typing "women should," "women shouldn't" or "women can't" into Google? The autocomplete suggestions you get may surprise and horrify you, as a new series of ads from UN Women makes abundantly clear.
Google autocomplete is a feature that suggests what your search term might be, based on its most frequent searches and the content of web pages. It is, in many ways, a neutral reflection of society. These ads feature genuine top-line results, such as "women shouldn't have rights; women shouldn't vote; women shouldn't work."
The autocomplete algorithm is constantly being tweaked; the ad specifies that the searches were performed on Sept. 9, 2013. So when we tried to replicate the results, we got slightly different — but no better — outcomes, such as "women shouldn't go to college," "women need to shut up" and "women should not speak in church."
For anyone who thought the Internet was a more enlightened place than the world at large, or that sexism was less of a problem in the 21st century, the ads are quite the wake up call. In each of four posters, autocomplete results are placed over the mouth of a woman as if to silence her.
The organisation also offers what, in an ideal world, the autocomplete result should be — such as "women need to be seen as equal." UN Women is a three year-old entity aimed at achieving gender equality around the world; it merges the work of four previous United Nations groups.
And in case you're wondering, the autocomplete results for "men should" and "men can't" are fairly prescriptive — "men should pray" — but not nearly as stereotyping. Except for "men can't be feminists" — which, we hope, is just as wrong as the results above.
聯(lián)合國婦女署使用谷歌的提示搜索功能推出了簡單明了但效果非常震撼的廣告活動。谷歌自動完成功能中的實(shí)時提示搜索詞語顯示，對婦女的歧視達(dá)到驚人的地步。
谷歌搜索自動完成功能基于一兩個單詞向用戶建議可能需要的完整關(guān)鍵詞，而這一建議根據(jù)搜索請求和內(nèi)容出現(xiàn)次數(shù)而做出，因此是對當(dāng)前社會思想的中立反映。在UN Women發(fā)布的廣告中，自動完成功能補(bǔ)足的關(guān)鍵詞包括“女性不應(yīng)當(dāng)擁有權(quán)利”、“女性不應(yīng)當(dāng)投票”，以及“女性不應(yīng)當(dāng)工作”等。
谷歌搜索自動完成功能的算法在不斷調(diào)整，這一廣告基于2013年9月9日的谷歌搜索。目前當(dāng)用戶進(jìn)行搜索時，可能會看到不同的推薦結(jié)果，但情況并沒有更好，例如出現(xiàn)的推薦包括“女性不應(yīng)當(dāng)上大學(xué)”、“女性需要閉嘴”，以及“女性不應(yīng)當(dāng)在教堂發(fā)言”。