1、根據(jù)下面資料,回答題
Business Meetings
It is important that ideas anD suggestions tableD at formal meetings are voiceD at the (0)..D...time.This is achieveD by keeping to the (19)...... shown on the agenda.For example, there is no (20)...... in discussing ideas to do with Item Six on the agendA.when Item Two has not yet been (21)...... Such deviations from the agendA.may (22)....... in confusion among the people at the meeting; they may also (23)...... concentration if they see something as irrelevant.
To make certain that the meeting proceeds in an orderly fashion, it is therefore useful to(24) ......some grounD rules.First, everyone will neeD to understanD that they must(25) ......their comments to the topiC.under discussion.The Chair can then encourage one person to speak at A.(26) ......so that any ideas offereD can be discusseD anD (27)Once that person has finished, someone else can put (28)..... their ideas anD so on.If this procedure is adopted, the participants will be able to follow the various issues in A.consistent manner, which will help with the decision-making (29)..... later on.It will also (30).....that the quiet people at meetings get A.chance to (31)..... their say, rather than just their more outspoken colleagues.In (32)...... it is often the quiet people at meetings who generate the best ideas, because they are in the (33)...... of thinking before they speak.
(19)應(yīng)選
A.structure
B.direction
C.order
D.a(chǎn)rrangemer
2、根據(jù)下面資料,回答題
A.James King: Chief Executive of Fentons Finance
King was nominateD for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revereD by his team.He is crediteD with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdateD pre-merger barriers anD playing A.brilliant tactical game.He leD everyone to believe he was opposeD to large mergers anD then jumpeD on the Westcombe Bank opportunity at just the right moment.History will be the judge, but for now the markets consider King to be A.star.
B.Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems anD distribution were out of date anD the branD badly needeD freshening up.He began refocusing the branD at the higher quality enD of the fooD market anD launcheD several own-branD initiatives for the health conscious.As A.result, the share price has gone up nearly 80 per cent.This shoulD be extremely satisfying for Nash, who haD left the retailer in 1986, disappointeD after failing to secure the top job.
C.Jorge Marquez: Chairman of the Kenwick Group
Marquez was A.popular choice for his achievements at Kenwick.The judges say he has been courageous in pushing through the appointment of controversial or inexperienceD chief executives to companies within the group, anD then sponsoring them as they transformeD their businesses.He operates as A."virtual" chairman, without A.permanent office in any one company.He phones his CEOs regularly, anD several of them have acknowledgeD the vital contribution he makes to their effectiveness.Everyone is impresseD at how he also finds the time to be chairman of two other large companies.
D.RicharD Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of A.high-profile boss can sometimes draw attention away from the finance director, anD the judges considereD it was high time Jenkins got that attention.The CEO may be the publiC.face of Centron, but Jenkins is the one who makes it run smoothly.BehinD the scenes, he is constantly demonstrating that budgets anD forecasts are what is needeD to make A.company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
This businessman has successfully targeteD A.different group of consumers.
3、根據(jù)下面資料,回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A.Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B.Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C.They don't, as the industry well knows, care enough to be brand loyal to such a product.
D.Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E.The problem lies in isolating precisely what motivates people to behave in a particular way.
F.This is partly because not all advertisements are designed to do the same thing.
G.The production costs involved in these can reach higher figures than those for the average movie.
(8)應(yīng)選
4、根據(jù)下面資料,回答題
Setting up an Appraisal Scheme
Appraisals can be a wonderful opportunity for your staff to focus on their jobs and make plans to develop their unused potential. (0)....G...So, if you have decided that an appraisal scheme should be set up in your company, you need to establish some formal procedures and make some decisions before you begin. Even if your company already has a scheme, you need to consider what you want to achieve and how you are going to do this.
First of all, you need to decide on your key objectives and the real purpose of your scheme.(8) A scheme should never be introduced at a time of redundancies, or simply for profit or competitive edge, because this will create fear and alienate staff. The next step is to decide how the scheme can most successfully be managed, It is essential that all senior staff are committed to the process and willing to make a positive contribution.
The person given responsibility for designing the scheme and the appraisal forms needs to have knowledge of all roles within the organization. He or she must also be aware of
employees' potential needs.(9) He or she should be someone who is trusted and whom staff will turn to if they are concerned about their appointed appraiser or the appraisal interview. The design of the scheme should indicate who will be appraising whom. This needs great tact and sensitivity. First, remember that no manager can effectively appraise more than seven or eight people. It is equally important to remember that, if significant numbers of staff are appraised by someone they dislike, or by a person whose values they do not share, the success of your scheme may be threatened. (10) So bear this in mind from the beginning and, if necessary, establish an appeals procedure.
Having decided on your policy and who will appraise which members of staff, you need to communicate this in the simplest possible way. Avoid lengthy documents - few people will read them. (11) Most organizations choose a person's line manager to be the appraiser. This can be seen as an opportunity or a threat, so be ready to consider alternatives if necessary.
Once you have established the appraisal process, make sure that appraisal interviews take place at a convenient time, and ideally on neutral ground. It should be borne in mind that some appraisals may involve the disclosure of confidential information. (12) These will show the decisions that were taken during the interview and will also indicate any new performance targets that have been agreed.
A.It is important to select a manager who can deal effectively with any suspicions staff may have about appraisals.
B.Such a measure can also reduce insecurity and unite staff in recognizing the positive elements of appraisal.
C.Having even one staff member in such a position may affect how others respond to the process.
D.Ideally, this should be to provide a supportive framework that aids staff development.
E.Simply make sure that staff know who will appraise them and why, and what form the interview will take.
F.It is therefore important to decide who will have access to written records of the appraisal.
G.They can also be a means of getting the pest out ot start, both as individuals, and as team members.
(8)應(yīng)選
5、根據(jù)下面內(nèi)容,回答題
Business Meetings
It is important that ideas anD.suggestions tableD.a(chǎn)t formal meetings are voiceD.a(chǎn)t the (0)..D...time.This is achieveD.by keeping to the (19)...... shown on the agenda.For example, there is no (20)...... in discussing ideas to do with Item Six on the agendA.when Item Two has not yet been (21)...... Such deviations from the agendA.may (22)....... in confusion among the people at the meeting; they may also (23)...... concentration if they see something as irrelevant.
To make certain that the meeting proceeds in an orderly fashion, it is therefore useful to(24) ......some grounD.rules.First, everyone will neeD.to understanD.that they must(25) ......their comments to the topiC.under discussion.The Chair can then encourage one person to speak at A.(26) ......so that any ideas offereD.can be discusseD.a(chǎn)nD.(27)Once that person has finished, someone else can put (28)..... their ideas anD.so on.If this procedure is adopted, the participants will be able to follow the various issues in A.consistent manner, which will help with the decision-making (29)..... later on.It will also (30).....that the quiet people at meetings get A.chance to (31)..... their say, rather than just their more outspoken colleagues.In (32)...... it is often the quiet people at meetings who generate the best ideas, because they are in the (33)...... of thinking before they speak.
(19)應(yīng)選
A.structure
B.direction
C.order
D.a(chǎn)rrangemer
填空題
6、Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.

A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
7、
Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.

A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
8、
Questions 8-12
·Read this proposal about the CPT Word Processor.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
9、
Questions 8-12
·Read this text about electrical power in Canada.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8 - 12) mark one letter (A - I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
ELECTRICITY: WEALTH, MONEY, POWER
Canadian industries have prospered for more than a century on the country’s abundance of cheap, reliable electrical power. ____ example ____. In fact, Canada consumes more electricity on a per person basis than any country except for Norway ____ 8 ____
Electricity is a significant source of export income for Canada. ____ 9 ____ But in the 1970s , Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.
In 1985, exports of Canadian electrical power reached 1,400 million US dollars ____. 10 ____. Net electricity exports account for more than 60% of Canada’s balance of trade.
Domestically, Canada continues to generate electrical power, primarily from water ____ 11 ____ Exports of electricity are now subject to forces far beyond the control of utility managers ____ 12 ____
Example: B
A. Besides, electricity from coal and nuclear is 50% to 75% cheaper than many other industrial nations.
B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.
C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.
D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s.
E. Two large nuclear power plants began to generate electricity.
F. Since then, electricity’ exports have declined but they have continued to exceed 700 million US dollars.
G. Environmental and trade policies all influence electrical production and trade.
H. Canada and the U. S. imported and exported power in almost equal measures after 1901.
I. Therefore, the Canadian government has little influence on these forces.
簡(jiǎn)答題
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
0 |
C |
O |
R |
R |
E |
C |
T |
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00 |
M |
E |
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PERSONAL ASSISTANT OF THE YEAR |
0 Anne-Marie Garrard was shocked when it was announced that she had won the 00 Personal Assistant of the Year award . “The other candidates seemed me 34 to be very strong , and I have to say I found that the selection procedure really 35 hard.” she says. “I don’t think I had any of chance of winning. When I heard my 36 name , my legs were so weak I could only hardly stand up .”she laughs. So 37 how is “the best” personal assistant chosen from a group of so extremely good 38 and very different from individuals ? The final decision was reached after 39 day-long session of tests , interviews and exercises . Garrard believes of 40 the skills she uses in her job helped her how to perform well. For instance ,although 41 most of her work is for her company’s Managing Director , she works for six bosses 42 in all , so she always tried out to be prepared for anything that might happen. 43 As for the future , her firm has close up for its summer break ; as soon as 44 they will open again , there is a pay rise waiting for her . But Garrard is 45 going to be relax . She says , “There’s always room for personal development. You must keep trying to improve. |