With the development of economy, people's living standard has been enormously improved, and with the of people's living standard, supermarkets are springing up like mushrooms. Every day, especially at weekends, crowds of shoppers flock towards supermarkets and smilingly come out with rich harvests. The enthusiasm of the shoppers is induced by the superiorities of the supermarket. 　　Firstly, it is very convenient to do shopping in the supermarket. What you need do is walk your handcart along the aisles and take anything you need from the shelve8 to fill your cart. 　　Secondly, the market provides a bumper variety of goods.Food, clothes, daily articles, drinks, books, home electric appliances all are within your arm's reach. 　　Thirdly, the environment is clean and comfortable with all-year-round ventilation and air-condition. 　　Fourthly, payment is made easily, either in cash or with a card. And you don't have to wait long. 　　Fifthly, often, small gifts like soft toys, beauty-parlour coupons and instant lucky draws are offered to customers. 　　Naturally,people like shopping in supermarkets althoug unnecessary things. But the next time they do shopping,they completely forget it.